Activation
Audience builder
Compose segments from verified and predicted item intelligence — no SQL, no data science ticket.
High-value customers buying running shoes elsewhere
Conditions are applied with AND logic.
Loyalty tier
External item
Evidence
Confidence threshold — 75%
Last purchase within
Estimated reach
3,500
customers match these conditions
41% receipt-verified · 59% predicted
Refreshes as new signals arrive
Saved audiences
High-value customers buying running shoes elsewhere
4,218
- · Loyalty tier = Gold OR Platinum
- · External item = Running Shoes
- · Source = Verified OR confidence ≥ 75%
- · Last purchase ≤ 90 days
41% verified · 59% predicted
Competitor athletic footwear buyers
6,104
- · External category = Athletic & Footwear
- · Confidence ≥ 70%
33% verified · 67% predicted
Healthy grocery shoppers
8,930
- · Verified items in Nutrition OR Produce
- · ≥ 2 receipts / 60 days
100% verified
Frequent travelers
2,765
- · External category = Travel
- · ≥ 3 transactions / 90 days
12% verified · 88% predicted
High external dining spenders
3,441
- · External dining spend ≥ $250 / 30 days
28% verified · 72% predicted